Post by Admin on Jan 13, 2007 18:40:29 GMT -5
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BY ENTERING THIS CONTEST, YOU AGREE TO THE PRIVACY POLICY, LOCATED AT unileverus.com/privacy/policy.html?site=www.dovespa.com, AND THAT YOUR ENTRY AND THE PERSONAL INFORMATION COLLECTED FROM YOU IN CONNECTION WITH THIS CONTEST WILL BE SHARED WITH UNILEVER, THE MAKERS OF DOVE® ("SPONSOR").
ELIGIBILITY: Open only to women who are legal residents of the 50 United States and the District of Columbia, 18 years of age or older and who are valid registered contestants. The following individuals are not eligible: employees, contractors, directors and officers of Sponsor, Visual Perspectives Internet, Inc. (VPI.net), Academy of Motion Picture Arts and Sciences ("A.M.P.A.S),and each of their respective parents, subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment, judging and Contest agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, "Contest Parties"), or the ACADEMY AWARDS Entities (as defined below), and the immediate family members (spouse, parent, child, sibling and spouse or "step" of each) and those living in the same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest) of each such employee, contractor, director or officer. Contest open to amateur filmmakers only; professional filmmakers (persons who have been paid for their films/videos or who belong to professional film-making or video-making associations) are not eligible.
CONTEST SCHEDULE: You may submit a video in the Contest between 12:00:00 AM EST on 12/14/06 and 11:59:59 PM EST on 1/15/07 ("Contest Entry Period").
TO ENTER: To enter a video in the Contest, log on to www.dovecreamoil.com ("Web Site") during the Contest Entry Period and follow the instructions posted.
CONTEST TERMS OF SUBMISSION: As conditions of entry into this Contest, and by uploading a Submission, each Entrant:
WARRANTS AND REPRESENTS THAT THE ENTRANT OWNS ALL RIGHTS TO THE SUBMISSION SHE IS ENTERING IN THIS CONTEST, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR DIGITAL RECORDING, AND THE PERFORMANCE CONTAINED IN EACH SUBMISSION, WITH THE EXCEPTION OF ANY DOVE ASSETS PROVIDED BY THE SPONSOR FOR USE BY ENTRANTS IN CONNECTION WITH THIS CONTEST;
WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE SUBMISSION, OR, ALTERNATIVELY, THAT THE ENTRANT HAS OBTAINED PERMISSION FROM EACH PERSON WHO APPEARS IN THE SUBMISSION TO GRANT THE RIGHTS TO THE CONTEST PARTIES DESCRIBED IN THESE RULES, AND CAN MAKE WRITTEN COPIES OF SUCH PERMISSIONS AVAILABLE TO THE CONTEST PARTIES UPON REQUEST;
WARRANTS AND REPRESENTS THAT HER SUBMISSION(S): (a) ARE ORIGINAL TO THE ENTRANT AND HAVE BEEN LEGALLY OBTAINED AND CREATED; (b) DO NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR NETWORK STANDARDS; (c) HAVE NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAVE NOT BEEN PUBLISHED PREVIOUSLY IN ANY MEDIUM, WITH THE EXCEPTION OF ANY DOVE ASSETS PROVIDED BY THE SPONSOR FOR USE BY ENTRANTS IN CONNECTION WITH THIS CONTEST;
SUBMISSION FORMAT AND CONTENT REQUIREMENTS.
We'd like you to create a 30-second TV spot for the launch of NEW Dove Cream Oil Body Washes.
If your TV spot is the one judged to best represent Dove Cream Oil Body Wash, we'll air it on network TV during a commercial break on the 79th Annual Academy Awards® on February 25, 2007.
What's more, we'll fly you and 2 other finalists to an exclusive Academy Awards® private viewing party in Los Angeles. Click below for full official rules of the contest.
Ad requirement checklist
Format - Your submission should be between 25-30 seconds in length. All entries must be submitted in one of the specified formats.
Product knowledge - Judging criteria includes how well the product features and benefits are communicated. Also, you must always refer to the product(s) as "Dove Cream Oil Body Wash."
Dove® tone of voice - Your ad must build on the Dove tone of voice. Dove is all about real beauty. Your ad should convey the real beauty message with honesty and integrity. Click here for the official Campaign for Real Beauty Website
Dove® look and feel - The ad you create should be simple and uncluttered in design. Women appearing in your ad should look natural and self-assured.
Product shot - Your final ad must include a shot of the lineup of Dove Cream Oil Body Washes. (Available in the editing tool and as a downloadable image.)
Dove® logo and Website - The Dove logo and www.dovecreamoil.com Web site must appear in the ad. (Available in the editing tool and as a downloadable image.)
Original content - All images appearing in your video must be your own original imagery; logos and/or copyrighted content must not be visible or audible.
Submission date - All entries must be uploaded by 11:59:59 p.m. on January 15, 2007. Entries uploaded after that time will not be accepted.
IMPORTANT! You must obtain signed release forms for the people appearing in your ad. Two versions of the form are available as printable PDF files: a Release Form for Adults and a Release Form for Minors. (Both require free Adobe Reader software.)
Semi-Finalist Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%
In the event of a tie for the tenth Finalist spot, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie.
Finalists/Grand Prize Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%
Finalists' ads will be subject to Sponsor, ABC television and ACADEMY AWARDS entities (as defined below) Guidelines and Approval.
In the event that none of the ads are deemed acceptable to air during a commercial break on the ACADEMY AWARDS broadcast, one of the finalists' ads will be aired on a future date to be determined by Sponsor. In the event of a tie for the Grand Prize, the tie will be broken based on the highest score in the fourth Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie.
Technical Requirements
Video file(s) of any Submission entered in the Contest must be between 25-30 seconds in length Files must be uploaded to www.dovecreamoil.com in one of the following file formats: AVI, MOV, MPG, MPEG, WMV (no RAM, RM, SWF, FLV)
Additional Requirements
Submission must be in English.
All entries must be received by 11:59:59 p.m. EST on 1/15/07.
Once you complete and submit, your Submission is final and may not be modified or edited further; however, you may modify the elements of your previous Submission(s) and re-submit them as a new Submission, provided the new Submission is materially and substantially different than the previous Submission(s), in Sponsor's sole discretion. No Submissions will be returned. Contest Parties may, in their sole discretion, remove, delete and/or disqualify Submissions deemed to be inappropriate or otherwise non-compliant.
The person uploading the Submission will be deemed the entrant ("Entrant"). The Entrant is the one (1) person who is the authorized account holder of the e-mail address associated with that submission. In the event of a dispute regarding the identity of the holder of a Contest ID, the dispute will be resolved in favor of the individual who is the "authorized e-mail account holder" of the submission. "Authorized e-mail account holder" is defined as the natural person assigned an e-mail address by an Internet access provider, online service provider, or other organization (i.e., business, education institution) responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
You may enter as many Submissions into the Contest as long as the same (or substantially similar) Submission is not uploaded more than one (1) time throughout the Contest Entry Period. Limit one (1) Finalist Prize per person and/or e-mail address in this Contest. Only a Finalist Prize winner is eligible to receive the Grand Prize in the Contest. Each Submission must be suitable for display and publication on national television (i.e., may not be obscene or indecent, including but not limited to nudity, pornography or profanity); it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group); it must not include threats to any person, place, business, group or world peace; it must not invade privacy or other rights of any person, firm or entity; and it must not in any other way violate applicable laws and regulations or network standards.
Each Submission must not contain or refer to any personal body wash products other than Dove; it must not contain or reference any third party trademarks (with the exclusion of Dove assets provided by the Sponsor for use by Entrants in connection with this Contest), and it must not contain or reference any names or third party logos (other than the Dove logo).
Each Submission must not contain any copyrighted works (other than as owned by the Entrant, or the Dove assets provided by the Sponsor for use by Entrants in connection with this Contest). Any elements appearing in your Submission, including without limitation music, audio, speech/voiceovers, stills, video, supers, or other audiovisual materials used must be entirely original, created and performed by you, be in the public domain, or be downloaded from the Web Site. Approved online suite of tools by Dove is provided on the Web Site and on the Contest Group page for use in your Submission and may not be altered. Use of any elements, including without limitation music, audio, speech/voiceovers, video, stills, visuals, or other materials that are not original, in the public domain, or downloaded from the Web Site may result in disqualification of Submission, in Sponsor's sole discretion.
All Submissions will be reviewed for content before being published or judged; however, such review does not relieve Entrant from responsibility for compliance with the Terms of Use and these Official Rules. Submissions that do not comply with the Terms of Use or these Official Rules or that otherwise contain prohibited or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered for a prize. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a Finalist Prize. Certain Submissions may be featured from time to time on the Web Site, other Web sites and additional media properties during the Contest Entry Period, in Sponsor's sole discretion; being selected as a featured Submission is unrelated to the Judging Criteria and does not guarantee selection as a Finalist in the Contest.
SELECTION OF WINNERS:
Semi-Finalists (10): Ten (10) semi-finalist ("Semi-Finalist") Submissions will be selected by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Semi-Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Semi-Finalist cannot be verified, or if a Semi-Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Semi-Finalist provided sufficient time remains, in Sponsor's discretion.
Finalists (3): Three (3) Finalists ("Finalist") Submissions will be selected from amongst the ten (10) Semi-Finalists by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Finalist cannot be verified, or if a Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Finalist provided sufficient time remains, in Sponsor's discretion.
Entrants agree that the Sponsor has the sole right to decide all matters and disputes arising from this Contest and that all decisions of Sponsor are final and binding. Semi-Finalists, by acceptance of the First Prize (defined in Rule 7 below), and Finalists, by acceptance of Finalist Prize (defined in Rule 7 below), agree to release, indemnify and hold harmless Sponsor and Contest Parties, as well as each of their respective parent and affiliated companies, and each of their employees, representatives, contractors, advertisers and sponsors from any and all liability, loss, damage, cost or claim relate to any allegation regarding the acceptance or use of their prize, including but not limited to the airing of the commercial Submission.
PRIZES
TEN (10) SEMI-FINALIST PRIZES: Each semi-finalist prize ("Finalist Prize") consists of one (1) gift bag including Dove® products, a Dove-branded Robe and Tote (Sponsor to select products and size of Robe). Approximate retail value ("ARV") of each Prize is $150.
THREE (3) FINALIST PRIZES: Each Finalist will receive $4,000 U.S. (to be awarded in the form of a check) and a trip to Los Angeles, CA, for a private viewing of the 79th Annual ACADEMY AWARDS (location to be determined by sponsor, no alcoholic beverages will be served) for Finalist and her guest (guest of Finalist must be 18 years of age or older). Each Finalist Prize includes round-trip coach air transportation for a verified Finalist and her guest from a major gateway airport near Finalist's residence within the U.S.; four-day/three-night (2/23/07-2/26/07) double occupancy hotel accommodations in Los Angeles, CA, (1 room per Finalist); ground transportation to/from hotel and to/from Oscar-related events on 2/25/07. Approximate retail value ("ARV") of each Prize is $9,490. This contest is neither sponsored nor endorsed by A.M.P.A.S. Prize does not include admittance to the ceremony, nor entrance into the Kodak Theatre.
TRIP RESTRICTIONS: Actual value may vary depending on Finalist Prize winner's point of travel origin, airfare and hotel fluctuations. Any difference between stated ARV and actual value will not be awarded. Sponsor reserves the right to substitute ground transportation for air transportation depending on winners' proximity to Los Angeles, CA. Should ground transportation be submitted for air transportation, the difference in prize value, if any, will not be awarded. Airport, airline, tickets and/or hotel accommodations for the Finalist Prizes are to be selected by Sponsor. All meals, gratuities, and other expenses associated with the Finalist Prize packages not specifically mentioned in these rules are the winner's sole responsibility. All travel must be completed on the dates specified by Sponsor, or Finalist Prize will be forfeited. Finalist Prize winner and Finalist's guest must travel on same itinerary. Finalist Prize winner and/or Finalist's guest's participation in any or all activities for the prize are voluntary. In the event that the Finalist Prize winner and/or Finalist's guest elects not to participate in any or all designated activities for the prize, Finalist Prize winner will be afforded no additional compensation in exchange therefore.
ONE (1) GRAND PRIZE:One (1) Grand Prize winner will be selected from the three (3) Finalists. Sponsor reserves the right to edit the Grand Prize Winner's Submission to maintain compliance with all federal and state legal requirements related to advertising. The Grand Prize winner's Submission will be aired during the commercial air-time during the ACADEMY AWARDS broadcast. There is no monetary value associated with this portion of the Grand Prize Prize (In the event that none of the ads are deemed acceptable to air during a commercial break on the ACADEMY AWARDS broadcast, one of the finalists' ads will be aired on a future date to be determined by Sponsor.) Grand Prize winner will receive $8,500 U.S. (to be awarded in the form of a check) and Grand Priize winner and guest will be invited to a high-profile Oscar After Party. Approximate ARV of Oscar After Party is $20,000 Approximate retail value ("ARV") of Grand Prize is $28,500. Grand Prize winner must be available for the prize and travel on the dates described above, or prize will be forfeited and another grand prize winner will be selected.
The Sponsor may request, if Entrant is a grand prize winner, her participation in media interviews and select media interviews, which may be recorded including film or video tape at Sponsor's sole discretion.
TOTAL ARV OF ALL PRIZES IN CONTEST IS: $58,470.
GENERAL CONDITIONS: All Entrants must have a valid Contest ID and e-mail address. Semi-Finalists and Finalists are solely responsible for any taxes on their respective prizes, and will receive an IRS Form 1099 for the value of their prize. No substitution of prize is offered, except at the sole discretion of the Sponsor. Prizes are non-transferable. By participating, Entrants agree to the following: these Official Rules, which are final and binding in all respects; the Unilever Terms of Use, located at www.dovecreamoil.com/company/terms; and the Privacy Policy, located at www.dovecreamoil.com/company/privacy. Further, by participating, Entrants agree that Contest Submissions, and the personal information collected from Entrants, will be shared with Unilever. Unclaimed prizes will not be awarded. Semi-Finalists will be notified by phone and/or mail and will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release by January 23, 2007 or Prize will be forfeited and an alternate Semi-Finalist may be selected. Notification of Semi-Finalist and Finalist status must be kept confidential until publicly revealed by Sponsor or Prize will be forfeited. Fully completed Releases must be received by Sponsor on or about January 24, 2007. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, unsatisfactory submissions or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor or AOL Web Site; (b) violating the Official Rules; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any AOL property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to require a potential Finalist Prize winner to submit to a confidential background check to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Contest will not bring Sponsor or the ACADEMY AWARDS Entities (as defined below) into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion. This Contest is offered only in the United States and is governed by the laws of the state of New York. All claims relating in any manner to this Contest or to any Submission must be resolved in the federal or state courts located in New York.
LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an e-mail account used in connection with the Contest. Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user's own risk. Sponsor and Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site. By participating in the Contest, the Entrant releases Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Contest. By accepting a prize in the Contest, winners agree that the Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) shall not be liable for any loss or injury resulting from participation in the Contest, acceptance or use of any prize, or any travel related thereto. Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) are not liable in the event that any portion of the Contest, ACADEMY AWARDS or the ACADEMY AWARDS broadcast is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event"). Should a Force Majeure Event occur, Sponsor may, but is not obligated to, exercise commercially reasonable efforts to air the Grand-Prize-winning commercial at another time or make a reasonable substitution in its sole discretion.
WINNERS' LIST/RULES REQUEST: For the names of the Finalists or Official Rules, send your request with a self-addressed, stamped envelope postmarked by March 12, 2007 and received by March 19, 2007 to: Dove® Cream Oil Body Wash Ad Contest,100 Marcus Drive (Dept. JQ), Melville, NY 11747
SPONSOR: Unilever Conopco Inc. d/b/a Unilever, 33 Benedict Place, Greenwich, CT 06830
A.M.P.A.S, ABC, Inc., and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "ACADEMY AWARDS Entities") will have no liability or responsibility for any claim arising from or in connection with participation in this Promotion or any prize awarded. The ACADEMY AWARDS Entities have not offered or sponsored this Contest in any way.
Submissions (including, without limitation, Finalists or Winners) shall not be considered or recognized, honored or awarded by A.M.P.A.S.
ACADEMY AWARDS is a registered trademark of A.M.P.A.S and is used under permission.
Contest ends at 11:59:59 PM EST on 1/15/07 and is subject to official rules. Visit www.dovecreamoil.com for Official Rules.
BY ENTERING THIS CONTEST, YOU AGREE TO THE PRIVACY POLICY, LOCATED AT unileverus.com/privacy/policy.html?site=www.dovespa.com, AND THAT YOUR ENTRY AND THE PERSONAL INFORMATION COLLECTED FROM YOU IN CONNECTION WITH THIS CONTEST WILL BE SHARED WITH UNILEVER, THE MAKERS OF DOVE® ("SPONSOR").
ELIGIBILITY: Open only to women who are legal residents of the 50 United States and the District of Columbia, 18 years of age or older and who are valid registered contestants. The following individuals are not eligible: employees, contractors, directors and officers of Sponsor, Visual Perspectives Internet, Inc. (VPI.net), Academy of Motion Picture Arts and Sciences ("A.M.P.A.S),and each of their respective parents, subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment, judging and Contest agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, "Contest Parties"), or the ACADEMY AWARDS Entities (as defined below), and the immediate family members (spouse, parent, child, sibling and spouse or "step" of each) and those living in the same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest) of each such employee, contractor, director or officer. Contest open to amateur filmmakers only; professional filmmakers (persons who have been paid for their films/videos or who belong to professional film-making or video-making associations) are not eligible.
CONTEST SCHEDULE: You may submit a video in the Contest between 12:00:00 AM EST on 12/14/06 and 11:59:59 PM EST on 1/15/07 ("Contest Entry Period").
TO ENTER: To enter a video in the Contest, log on to www.dovecreamoil.com ("Web Site") during the Contest Entry Period and follow the instructions posted.
CONTEST TERMS OF SUBMISSION: As conditions of entry into this Contest, and by uploading a Submission, each Entrant:
WARRANTS AND REPRESENTS THAT THE ENTRANT OWNS ALL RIGHTS TO THE SUBMISSION SHE IS ENTERING IN THIS CONTEST, INCLUDING, WITHOUT LIMITATION, THE VIDEO OR DIGITAL RECORDING, AND THE PERFORMANCE CONTAINED IN EACH SUBMISSION, WITH THE EXCEPTION OF ANY DOVE ASSETS PROVIDED BY THE SPONSOR FOR USE BY ENTRANTS IN CONNECTION WITH THIS CONTEST;
WARRANTS AND REPRESENTS THAT THE ENTRANT IS THE INDIVIDUAL PICTURED AND HEARD IN THE SUBMISSION, OR, ALTERNATIVELY, THAT THE ENTRANT HAS OBTAINED PERMISSION FROM EACH PERSON WHO APPEARS IN THE SUBMISSION TO GRANT THE RIGHTS TO THE CONTEST PARTIES DESCRIBED IN THESE RULES, AND CAN MAKE WRITTEN COPIES OF SUCH PERMISSIONS AVAILABLE TO THE CONTEST PARTIES UPON REQUEST;
WARRANTS AND REPRESENTS THAT HER SUBMISSION(S): (a) ARE ORIGINAL TO THE ENTRANT AND HAVE BEEN LEGALLY OBTAINED AND CREATED; (b) DO NOT INFRINGE THE INTELLECTUAL PROPERTY, PRIVACY OR PUBLICITY RIGHTS OR ANY OTHER LEGAL OR MORAL RIGHTS OF ANY THIRD PARTY, OR VIOLATE APPLICABLE LAWS, REGULATIONS, OR NETWORK STANDARDS; (c) HAVE NOT BEEN ENTERED IN OR WON PREVIOUS CONTESTS OR AWARDS; AND (d) HAVE NOT BEEN PUBLISHED PREVIOUSLY IN ANY MEDIUM, WITH THE EXCEPTION OF ANY DOVE ASSETS PROVIDED BY THE SPONSOR FOR USE BY ENTRANTS IN CONNECTION WITH THIS CONTEST;
SUBMISSION FORMAT AND CONTENT REQUIREMENTS.
We'd like you to create a 30-second TV spot for the launch of NEW Dove Cream Oil Body Washes.
If your TV spot is the one judged to best represent Dove Cream Oil Body Wash, we'll air it on network TV during a commercial break on the 79th Annual Academy Awards® on February 25, 2007.
What's more, we'll fly you and 2 other finalists to an exclusive Academy Awards® private viewing party in Los Angeles. Click below for full official rules of the contest.
Ad requirement checklist
Format - Your submission should be between 25-30 seconds in length. All entries must be submitted in one of the specified formats.
Product knowledge - Judging criteria includes how well the product features and benefits are communicated. Also, you must always refer to the product(s) as "Dove Cream Oil Body Wash."
Dove® tone of voice - Your ad must build on the Dove tone of voice. Dove is all about real beauty. Your ad should convey the real beauty message with honesty and integrity. Click here for the official Campaign for Real Beauty Website
Dove® look and feel - The ad you create should be simple and uncluttered in design. Women appearing in your ad should look natural and self-assured.
Product shot - Your final ad must include a shot of the lineup of Dove Cream Oil Body Washes. (Available in the editing tool and as a downloadable image.)
Dove® logo and Website - The Dove logo and www.dovecreamoil.com Web site must appear in the ad. (Available in the editing tool and as a downloadable image.)
Original content - All images appearing in your video must be your own original imagery; logos and/or copyrighted content must not be visible or audible.
Submission date - All entries must be uploaded by 11:59:59 p.m. on January 15, 2007. Entries uploaded after that time will not be accepted.
IMPORTANT! You must obtain signed release forms for the people appearing in your ad. Two versions of the form are available as printable PDF files: a Release Form for Adults and a Release Form for Minors. (Both require free Adobe Reader software.)
Semi-Finalist Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%
In the event of a tie for the tenth Finalist spot, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie.
Finalists/Grand Prize Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%
Finalists' ads will be subject to Sponsor, ABC television and ACADEMY AWARDS entities (as defined below) Guidelines and Approval.
In the event that none of the ads are deemed acceptable to air during a commercial break on the ACADEMY AWARDS broadcast, one of the finalists' ads will be aired on a future date to be determined by Sponsor. In the event of a tie for the Grand Prize, the tie will be broken based on the highest score in the fourth Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie.
Technical Requirements
Video file(s) of any Submission entered in the Contest must be between 25-30 seconds in length Files must be uploaded to www.dovecreamoil.com in one of the following file formats: AVI, MOV, MPG, MPEG, WMV (no RAM, RM, SWF, FLV)
Additional Requirements
Submission must be in English.
All entries must be received by 11:59:59 p.m. EST on 1/15/07.
Once you complete and submit, your Submission is final and may not be modified or edited further; however, you may modify the elements of your previous Submission(s) and re-submit them as a new Submission, provided the new Submission is materially and substantially different than the previous Submission(s), in Sponsor's sole discretion. No Submissions will be returned. Contest Parties may, in their sole discretion, remove, delete and/or disqualify Submissions deemed to be inappropriate or otherwise non-compliant.
The person uploading the Submission will be deemed the entrant ("Entrant"). The Entrant is the one (1) person who is the authorized account holder of the e-mail address associated with that submission. In the event of a dispute regarding the identity of the holder of a Contest ID, the dispute will be resolved in favor of the individual who is the "authorized e-mail account holder" of the submission. "Authorized e-mail account holder" is defined as the natural person assigned an e-mail address by an Internet access provider, online service provider, or other organization (i.e., business, education institution) responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
You may enter as many Submissions into the Contest as long as the same (or substantially similar) Submission is not uploaded more than one (1) time throughout the Contest Entry Period. Limit one (1) Finalist Prize per person and/or e-mail address in this Contest. Only a Finalist Prize winner is eligible to receive the Grand Prize in the Contest. Each Submission must be suitable for display and publication on national television (i.e., may not be obscene or indecent, including but not limited to nudity, pornography or profanity); it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group); it must not include threats to any person, place, business, group or world peace; it must not invade privacy or other rights of any person, firm or entity; and it must not in any other way violate applicable laws and regulations or network standards.
Each Submission must not contain or refer to any personal body wash products other than Dove; it must not contain or reference any third party trademarks (with the exclusion of Dove assets provided by the Sponsor for use by Entrants in connection with this Contest), and it must not contain or reference any names or third party logos (other than the Dove logo).
Each Submission must not contain any copyrighted works (other than as owned by the Entrant, or the Dove assets provided by the Sponsor for use by Entrants in connection with this Contest). Any elements appearing in your Submission, including without limitation music, audio, speech/voiceovers, stills, video, supers, or other audiovisual materials used must be entirely original, created and performed by you, be in the public domain, or be downloaded from the Web Site. Approved online suite of tools by Dove is provided on the Web Site and on the Contest Group page for use in your Submission and may not be altered. Use of any elements, including without limitation music, audio, speech/voiceovers, video, stills, visuals, or other materials that are not original, in the public domain, or downloaded from the Web Site may result in disqualification of Submission, in Sponsor's sole discretion.
All Submissions will be reviewed for content before being published or judged; however, such review does not relieve Entrant from responsibility for compliance with the Terms of Use and these Official Rules. Submissions that do not comply with the Terms of Use or these Official Rules or that otherwise contain prohibited or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered for a prize. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a Finalist Prize. Certain Submissions may be featured from time to time on the Web Site, other Web sites and additional media properties during the Contest Entry Period, in Sponsor's sole discretion; being selected as a featured Submission is unrelated to the Judging Criteria and does not guarantee selection as a Finalist in the Contest.
SELECTION OF WINNERS:
Semi-Finalists (10): Ten (10) semi-finalist ("Semi-Finalist") Submissions will be selected by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Semi-Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Semi-Finalist cannot be verified, or if a Semi-Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Semi-Finalist provided sufficient time remains, in Sponsor's discretion.
Finalists (3): Three (3) Finalists ("Finalist") Submissions will be selected from amongst the ten (10) Semi-Finalists by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Finalist cannot be verified, or if a Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Finalist provided sufficient time remains, in Sponsor's discretion.
Entrants agree that the Sponsor has the sole right to decide all matters and disputes arising from this Contest and that all decisions of Sponsor are final and binding. Semi-Finalists, by acceptance of the First Prize (defined in Rule 7 below), and Finalists, by acceptance of Finalist Prize (defined in Rule 7 below), agree to release, indemnify and hold harmless Sponsor and Contest Parties, as well as each of their respective parent and affiliated companies, and each of their employees, representatives, contractors, advertisers and sponsors from any and all liability, loss, damage, cost or claim relate to any allegation regarding the acceptance or use of their prize, including but not limited to the airing of the commercial Submission.
PRIZES
TEN (10) SEMI-FINALIST PRIZES: Each semi-finalist prize ("Finalist Prize") consists of one (1) gift bag including Dove® products, a Dove-branded Robe and Tote (Sponsor to select products and size of Robe). Approximate retail value ("ARV") of each Prize is $150.
THREE (3) FINALIST PRIZES: Each Finalist will receive $4,000 U.S. (to be awarded in the form of a check) and a trip to Los Angeles, CA, for a private viewing of the 79th Annual ACADEMY AWARDS (location to be determined by sponsor, no alcoholic beverages will be served) for Finalist and her guest (guest of Finalist must be 18 years of age or older). Each Finalist Prize includes round-trip coach air transportation for a verified Finalist and her guest from a major gateway airport near Finalist's residence within the U.S.; four-day/three-night (2/23/07-2/26/07) double occupancy hotel accommodations in Los Angeles, CA, (1 room per Finalist); ground transportation to/from hotel and to/from Oscar-related events on 2/25/07. Approximate retail value ("ARV") of each Prize is $9,490. This contest is neither sponsored nor endorsed by A.M.P.A.S. Prize does not include admittance to the ceremony, nor entrance into the Kodak Theatre.
TRIP RESTRICTIONS: Actual value may vary depending on Finalist Prize winner's point of travel origin, airfare and hotel fluctuations. Any difference between stated ARV and actual value will not be awarded. Sponsor reserves the right to substitute ground transportation for air transportation depending on winners' proximity to Los Angeles, CA. Should ground transportation be submitted for air transportation, the difference in prize value, if any, will not be awarded. Airport, airline, tickets and/or hotel accommodations for the Finalist Prizes are to be selected by Sponsor. All meals, gratuities, and other expenses associated with the Finalist Prize packages not specifically mentioned in these rules are the winner's sole responsibility. All travel must be completed on the dates specified by Sponsor, or Finalist Prize will be forfeited. Finalist Prize winner and Finalist's guest must travel on same itinerary. Finalist Prize winner and/or Finalist's guest's participation in any or all activities for the prize are voluntary. In the event that the Finalist Prize winner and/or Finalist's guest elects not to participate in any or all designated activities for the prize, Finalist Prize winner will be afforded no additional compensation in exchange therefore.
ONE (1) GRAND PRIZE:One (1) Grand Prize winner will be selected from the three (3) Finalists. Sponsor reserves the right to edit the Grand Prize Winner's Submission to maintain compliance with all federal and state legal requirements related to advertising. The Grand Prize winner's Submission will be aired during the commercial air-time during the ACADEMY AWARDS broadcast. There is no monetary value associated with this portion of the Grand Prize Prize (In the event that none of the ads are deemed acceptable to air during a commercial break on the ACADEMY AWARDS broadcast, one of the finalists' ads will be aired on a future date to be determined by Sponsor.) Grand Prize winner will receive $8,500 U.S. (to be awarded in the form of a check) and Grand Priize winner and guest will be invited to a high-profile Oscar After Party. Approximate ARV of Oscar After Party is $20,000 Approximate retail value ("ARV") of Grand Prize is $28,500. Grand Prize winner must be available for the prize and travel on the dates described above, or prize will be forfeited and another grand prize winner will be selected.
The Sponsor may request, if Entrant is a grand prize winner, her participation in media interviews and select media interviews, which may be recorded including film or video tape at Sponsor's sole discretion.
TOTAL ARV OF ALL PRIZES IN CONTEST IS: $58,470.
GENERAL CONDITIONS: All Entrants must have a valid Contest ID and e-mail address. Semi-Finalists and Finalists are solely responsible for any taxes on their respective prizes, and will receive an IRS Form 1099 for the value of their prize. No substitution of prize is offered, except at the sole discretion of the Sponsor. Prizes are non-transferable. By participating, Entrants agree to the following: these Official Rules, which are final and binding in all respects; the Unilever Terms of Use, located at www.dovecreamoil.com/company/terms; and the Privacy Policy, located at www.dovecreamoil.com/company/privacy. Further, by participating, Entrants agree that Contest Submissions, and the personal information collected from Entrants, will be shared with Unilever. Unclaimed prizes will not be awarded. Semi-Finalists will be notified by phone and/or mail and will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release by January 23, 2007 or Prize will be forfeited and an alternate Semi-Finalist may be selected. Notification of Semi-Finalist and Finalist status must be kept confidential until publicly revealed by Sponsor or Prize will be forfeited. Fully completed Releases must be received by Sponsor on or about January 24, 2007. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, unsatisfactory submissions or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor or AOL Web Site; (b) violating the Official Rules; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any AOL property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to require a potential Finalist Prize winner to submit to a confidential background check to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Contest will not bring Sponsor or the ACADEMY AWARDS Entities (as defined below) into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion. This Contest is offered only in the United States and is governed by the laws of the state of New York. All claims relating in any manner to this Contest or to any Submission must be resolved in the federal or state courts located in New York.
LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an e-mail account used in connection with the Contest. Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user's own risk. Sponsor and Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site. By participating in the Contest, the Entrant releases Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Contest. By accepting a prize in the Contest, winners agree that the Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) shall not be liable for any loss or injury resulting from participation in the Contest, acceptance or use of any prize, or any travel related thereto. Sponsor, Contest Parties and the ACADEMY AWARDS Entities (as defined below) are not liable in the event that any portion of the Contest, ACADEMY AWARDS or the ACADEMY AWARDS broadcast is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event"). Should a Force Majeure Event occur, Sponsor may, but is not obligated to, exercise commercially reasonable efforts to air the Grand-Prize-winning commercial at another time or make a reasonable substitution in its sole discretion.
WINNERS' LIST/RULES REQUEST: For the names of the Finalists or Official Rules, send your request with a self-addressed, stamped envelope postmarked by March 12, 2007 and received by March 19, 2007 to: Dove® Cream Oil Body Wash Ad Contest,100 Marcus Drive (Dept. JQ), Melville, NY 11747
SPONSOR: Unilever Conopco Inc. d/b/a Unilever, 33 Benedict Place, Greenwich, CT 06830
A.M.P.A.S, ABC, Inc., and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "ACADEMY AWARDS Entities") will have no liability or responsibility for any claim arising from or in connection with participation in this Promotion or any prize awarded. The ACADEMY AWARDS Entities have not offered or sponsored this Contest in any way.
Submissions (including, without limitation, Finalists or Winners) shall not be considered or recognized, honored or awarded by A.M.P.A.S.
ACADEMY AWARDS is a registered trademark of A.M.P.A.S and is used under permission.
Contest ends at 11:59:59 PM EST on 1/15/07 and is subject to official rules. Visit www.dovecreamoil.com for Official Rules.